In the past, shopping in-store meant long queues, limited payment options, and a lack of personalised service. Fast forward to today, and South African consumers are walking into smarter, faster, and more interactive retail spaces—thanks to a wave of retail technology innovations.
From self-checkout kiosks and augmented reality to AI-driven personalisation and digital credit solutions, technology has revolutionised how South Africans shop. Here's a closer look at how these changes are being felt by the everyday shopper—and how tools like the RCS Store Card are making the experience even more rewarding.
Say Goodbye to Long Queues: Self-Checkout Arrives
One of the biggest shifts in the South African retail space is the rollout of self-checkout systems. Retailers like Shoprite and Checkers are leading the way with their UNIQ store concept, which includes Africa’s first fully RFID-enabled self-checkout solution. These allow customers to scan and pay for items without any cashier involvement.
Back in 2023, Shoprite highlighted their commitment to technological advancements in shopping, stating, “The ‘Retail Store of the Future’ is no longer a distant concept. With the integration of cutting-edge technologies including artificial intelligence (AI), Radio-Frequency Identification (RFID), digital advancements and data science, it’s already a reality.
“To be at the forefront of this evolution, the synergy between business and technology is critical. Technology and business should not be viewed as separate entities, but a unified force with a free-flowing exchange of insights between the operational requirements and technological possibilities.
“At the Shoprite Group, business has eagerly adopted technology to execute game-changing initiatives to set new standards for efficiency and convenience.”
For customers, this means fewer queues and more control. Especially in high-traffic areas, shoppers can enjoy a smoother, faster checkout experience.
Augmented Reality: Try Before You Buy, Digitally
Imagine walking into a clothing store and virtually trying on outfits without ever stepping into a fitting room. That’s the power of augmented reality (AR)—and it’s already happening in local retail. Woolworths and international brands like Zara and H&M (with stores in SA) are experimenting with AR mirrors and mobile apps that let customers visualise products in real-time.
In South Africa, studies show that AR increases customer engagement, reduces decision anxiety, and enhances satisfaction. AR retail experiences are reshaping how customers shop in South Africa, increasing both emotional connection and purchase intent.
Whether you’re comparing paint colours at Builders Warehouse or previewing how a couch fits in your living room, AR adds interactivity and immersion to the retail experience.
Personalised Shopping Through AI and Data
Technology is not only making shopping faster—it’s making it smarter. Retailers like Pick ‘n Pay and Clicks are investing in data analytics to understand customer behaviour and personalise promotions.
Pick n Pay’s Smart Shopper program, for example, uses your shopping history to offer tailored discounts and recommendations. When paired with eBucks from FNB, the benefits stack up.
This process was already started in 2020, when Pick n’ Pay began providing shoppers eight personalised discounts every two weeks with the help of “advanced machine learning techniques”.
This personal touch means shoppers aren’t just browsing anymore—they’re engaging with a curated experience designed around their needs and budgets.
Contactless and Mobile Payments Are the New Normal
Another major upgrade to the shopping journey is how we pay. South African consumers are increasingly opting for contactless cards, digital wallets, and QR code payments. This was accelerated by COVID-19, but it’s become a long-term shift.
Retailers have responded by integrating with platforms like SnapScan, Zapper, Apple Pay, and Google Pay. Even street vendors and smaller outlets are going cashless.
This shift has made payments safer, faster, and more convenient—especially for shoppers carrying less cash.
Financial Flexibility with the RCS Store Card
In a more connected retail world, customers are looking for payment tools that match their digital lifestyles. That’s where the RCS Store Card comes in.
Accepted at over 30 000 stores in South Africa - including Game, Makro, Builders, and more - the RCS Store Card enables shoppers to buy what they need now and pay later, often with up to 55 days interest-free. It also integrates with platforms like wiCode and Spot Money, allowing for seamless QR code payments.
For tech-savvy customers, this means no more swiping plastic or waiting for approvals. You can check your balance via the RCS app, get customised offers, and settle payments on the go.
The in-store shopping experience in South Africa is evolving fast—and for the better. From the moment you walk into a store to the way you pay and get rewarded, technology is turning retail into a more personal, interactive, and efficient journey.
And with tools like the RCS Store Card, customers can enjoy even more convenience, flexibility, and control over their spending—without compromising on the modern retail experience they’ve come to expect.
If you are not an RCS Store Card holder, check out the array of benefits here – it only takes minutes to apply online. Once approved, you can shop online immediately.
