On her Facebook page, Zoë Brown describes herself as “An ordinary girl trying to do extraordinary things”, but there’s nothing ordinary about this Cape Town-born stunner – or her style.


Zoë has the A-lister look down, whether she’s strutting her stuff in couture, lounging in leggings or lighting up our screens on Expresso. No matter what style she’s rocking – from yoga-chic to glam goddess – she’s always camera-ready, on screen and off it.


Even if you don’t have a stylist, you can nail these looks too. The ace up your sleeve? Your RCS Card, of course. Here, we’ll show you how to recreate Zoë’s trendsetting style, and best of all, it’s affordable to boot.



If you’re anything like us, you’ll know there’s something not-so-effortless about the ‘effortlessly laid-back look’, but Zoë makes it seem easy. We love how she’s paired her pale distressed jeans with an off-the-shoulder blouse to offer a hint of skin. Pop on a pair of sneakers – always so versatile – and you’ve got the look.


Get it all in a single shopping trip! We’re saving on cut-out skinny jeans (R300, Edgars), splurging on adidas Originals Women’s Superstar Glossy Toe (R1 299, Sportscene), and pulling the outfit together with a Nohi frill off-the-shoulder top (R349, Superbalist).


Psst! We’ll let you in on a little secret: you can get the look for even less. Switch the branded sneakers for these uber-cool Velcro strap sneakers (R99, Jet) and slip into an off-shoulder top with sleeve tie (R240, Contempo) to go big on ‘wow’ and small on expense.




Successful fashionistas know it’s all in the details, and Zoë gets it right with a mix of simple yet elegant accessories. From her sophisticated tan handbag to her on-trend choker, we’re loving how these touches complete her look.


We’re googly-eyed for the Mia bucket handheld (R1 499, Accessorize) – a girl can dream, right? – but we’re also drooling over the super trendy Zip bag from Contempo (R275). That colour blocking is oh so delicious.


And for the final flourish? Something sparkly, of course. For us, it has to be the Ariana layered choker necklace (R169, Forever New) and Alice mesh watch (R449, Superbalist). We do love a lil’ bling!


Get ahead of the trend! Find more fashion insights in our Lifestyle section or follow Zoë  Brown on Instagram.


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*Prices were correct at time of publication and are subject to change.